Francisco Buendia

February 24, 2015

In recent years, online services such as iTunes, Spotify and Google Music have changed the way that music is delivered and consumed in today’s digital era. While songs and albums from throughout music history are now just a click away, finding success in the the music industry still remains an uphill climb for young and undiscovered artists. Melboss, a new music and services company, seeks to change that.

Launched in 2014 by entrepreneurs Francisco Buendia and Filippo Tartari, Melboss helps artists break free from the age-old limitations of the music industry by providing them with a platform for creating, promoting, distributing and monetizing their music. By encouraging networking and providing numerous opportunities for exposure, Melboss is creating a collaborative community that helps artists turn their passion into a career.

To learn more about Francisco Buendia and Melboss, visit www.melboss.com.

Francisco Buendia MelbossWhat was your childhood like, and how did it shape who you are today?

My childhood was great. I grew up in Murcia (a medium sized town on the southeastern coast of Spain). I played in our neighborhood, rode my bike, played soccer and basketball and did a lot of swimming in the summer. The weather was warm most of the year so I really enjoyed that. As I got older, I thirsted for adventure and before I graduated from college I found the opportunity to study in the U.S. for a year. After that, I returned to Madrid where I began working, but also got to travel a lot. I visited many different countries in Europe but also Japan, Thailand, Panama, Dominican Republic, etc.

Both on a business and personal level, who have been your biggest influences and inspirations?

On a personal level, my parents have been some of my biggest influencers. They always supported my dreams and instilled good business ethics, the right values, and encouraged the understanding of what it meant to be self-confident. They even transmitted their love for music to me! My father played saxophone and he helped teach me how to play the piano when I was a child. And in business, it’s been a constant evolution because, since my childhood, I knew I wanted to be an entrepreneur and along the way, I learned a lot and got to meet very interesting people that inspired me.  And then my time at Instituto de Empresa and Stanford Graduate School of Business were key to moving forward with my ideas, ultimately turning it into my career.

What inspired you to create Melboss?

In 2008, I started a company in Europe for promotion of indie artists. It allowed me to connect with different artists, labels, venue owners, managers, etc.  During that time I learned a lot about the music industry and the vision of Melboss appeared clearly in my mind.

What have been the biggest challenges you’ve faced in building Melboss?

The biggest challenges started with thinking globally and coming to the U.S. to incorporate the company in Palo Alto, California. Other challenges included how to increase the networking in the U.S. music industry and of course, building the team.

What types of opportunities for self-promotion does Melboss offer to artists?

Melboss offers media exposure and gig opportunities to artists. These opportunities are identified as blog/magazine features, festivals and also music seminars that artists are able to submit through our platform.

What are your long-term goals with Melboss?

We have many future plans and goals, but one major long term goal would be to expand into a worldwide music hub for music professionals able to access opportunities, mentors, resources and contacts to collaborate in new projects. Also increase Melboss’ capability to work as a source of talent for many other players in the industry such as labels, publishers, managers, producers, etc.

What does your workspace look like?

Big table, sunny area with a big window, and very tidy (I like being organized), with a piano to play during the breaks to clear my mind.

What’s the best song you’ve heard recently?

I recently discovered Ali King in Melboss. Her song “Losing My Mind” sounds really cool!

If you could craft the perfect sandwich, what would be on it?

The perfect sandwich. Let’s try something different and original from Spain. Mixed together chopped tomatoes, garlic glove, olive oil, salt and pepper and tear slices of jamon serrano into pieces. Delicious!

What’s the most helpful piece of advice you’ve received in your life?

“Work hard, be humble and believe in your dreams.”


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