Logan Roberts

May 13, 2015
Logan Roberts Marsh Wear

Founded in 2010 by Captain Logan Roberts, a USCG-licensed fishing guide, Marsh Wear Clothing is a Charleston, South Carolina-based apparel company that celebrates life on the water. With a focus on quality, authenticity and the use of locally-sourced materials, Marsh Wear Clothing works with artists and anglers from across the United States to produce clothing that truly captures the saltwater soul. The result is an inventory filled with one-of-a-kind designs and a brand that is steadily gaining steam throughout the Southeast.

As a child, Roberts spent his summers chasing fish and small waves on Folly Beach, South Carolina, and by the age of 18, he was a certified captain, running charters and sharing his love of fishing. Dissatisfied with the apparel options available for young anglers, he created Marsh Wear Clothing and began selling his goods at the local boat ramp. Before long, retailers caught on, and today the brand has sales in 36 states across the country.

To learn more about Logan Roberts and Marsh Wear Clothing, visit www.marshwearclothing.com.

Logan Roberts Marsh WearWhat was your childhood like?

My childhood was great with tons of time spent on the water. Our family was a beach and boat one, and that passion rubbed off on me at an early age. Most of my childhood memories are of days spent fishing with my grandfather or me covered in mud in the creeks throwing the cast net with my cousins.

Growing up, who were your biggest role models?

I was lucky to have lots of fishing mentors starting at an early age. They took me under their wing and showed me the ropes. These mentors shaped who I am today on and off the water, and have been huge inspirations for Marsh Wear. I even name some of my hats styles after them. Among them, I’d have to say my grandfather was probably my biggest mentor.

What inspired the creating of Marsh Wear Clothing?

While working as a fishing guide in college I noticed there wasn’t a lot of fishing apparel designed with the youthful angler in mind. I wanted to create apparel that was designed for an active lifestyle on the water that had some youthful flare. Thus Marsh Wear was born. What started out as a hobby quickly became something bigger when I realized I wasn’t the only one in the market for this kind of apparel.

As your business has grown, what are some of the biggest challenges you’ve faced, and how have you overcome them?

There have been challenges at every stage of the business. At the start, the biggest challenge was making the jump from fishing guide to doing Marsh Wear full time without any income coming in. It was a risky move that luckily worked out. As the business grew, funding became a major hurdle. Now, I would have to say it’s letting go of some of the everyday duties to help the company grow. That’s pretty hard to do when it’s something you’ve built from the ground up.

When it comes to marketing Marsh Wear Clothing, what methods have you had the most success with, and what methods do you most enjoy?

We are luckily enough to be located in a beautiful area – Charleston, SC – and fishing itself is very aesthetically pleasing. As a result, social media has been great for us. People really respond to the content we post and it’s been a great way for us to expand our reach. Plus it gives me a reason to get out on the boat to get more pictures, which means more fishing.

How do you go about finding contributing artists?

Again, social media has been a great channel for us, not only in growing the business but also for connecting with others who share a passion for the water. We spend countless hours searching for new artists that we think would be a great fit and deserve the recognition. We connect with these artists on social media outlets and, more often than not, it is out of these connections that we find our Artist Anglers. As we’ve grown, we’ve also received lots of emails from artists interested in being part of our Artist Angler Program. I think the artists see it as a great opportunity to get their name out there, be it through our website or hanging on retail shelves. For us, though, we are grateful to get original and authentic creative designs for our pieces. I like to think of it as a win-win.

Why is it important to you to use locally-sourced products, such as cotton grown along the South Carolina and Georgia coast?

Using locally sourced products has always been an important goal of the company. I credit this region with helping make Marsh Wear what it is today and using locally-sourced material – like our East Coast Cotton – is my way of honoring that. And people have responded well to this commitment to local products. By spending a little extra for a locally sourced product they are demonstrating that they too have pride in American-made goods and want to help sustain local jobs.

What events or moments in your life have shaped you the most?

Getting Marsh Wear in its first retail location was a huge one for me. With so many people doubting what I was doing and my parents worrying I was wasting valuable time it gave me some sort of reassurance that I was doing the right thing and that people dug it as well. Outside of that, another huge moment in my life was when my brother received his full scholarship to play Division 1 football. This was his life-long dream and he had worked his ass off to make it happen. Seeing his hard work pay off was truly inspiring to me and continues to drive me to grind even harder.

What does a typical day look like for you?

The great thing about being your own boss is there is no such thing as a typical day. There are always new challenges, things to be done, and places to be. Oh yeah, it also allows me to take the occasional morning off to surf or fish when conditions are too good to pass up!

Are you superstitious?

When it comes to fishing, I am very superstitious and I think it’s because fishing is such a mental exercise. It’s all about confidence in what you are doing. I’m not one of those guys that has to be wearing his lucky pair of boxers that he never washes, but I may or may not have a rabbits foot in my tackle box that was given to me years ago.

What’s the best meal you’ve had recently?

On a recent fishing trip in the Everglade National Park, we set up camp, fought the bugs, grilled steaks and boiled some Velveeta shells and cheese. I forgot how delicious those fake noodles and fake cheese are!

If you could go anywhere in the world on a fishing vacation, where would you like to go?

My number one destination right now would have to be Kiritimati Island, located in the South Pacific between Hawaii and New Zealand. It is remote, largely undeveloped, and takes a bit of time to get to. Once you’re there, though, you are in fishing paradise! Tons of bonefish, milkfish, triggerfish, and giant trevally.


  • Reply Janice Kelly_Bell May 13, 2015 at 6:11 pm

    Candace I Think this is a brilliant concept one which you will do well with .Congratulations I wish you all the best in your endeavor.

    • Reply Candace May 13, 2015 at 8:03 pm

      Thank you! I appreciate your kind words! :)

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